From whiskey bottles steeped in local history to FMCG packs designed for sustainability and convenience, packaging has become a silent storyteller and brand ambassador. Today’s consumers expect it to ...

Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...

The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

Industry research shows label design is moving from a regulatory necessity to a central branding tool that can shape consumer preference. Analysts highlight that brands perceived as both meaningful ...

PackageSupply, a majority veteran-owned American packaging company, today announced it has brought its custom label production in-house — installing a complete digital printing, lamination, ...

Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

Walmart's Great Value brand is getting its first major logo and packaging redesign in 10 years, impacting nearly 10,000 items ...

Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem ...

Walmart is rolling out a redesign of its flagship private-label brand, Great Value, marking the first full refresh in more ...