Universal Genève made a long-anticipated return this month. The Swiss watch company was founded in 1884, but fell on hard ...

After three decades on the shelf, the historic watchmaker is finally returning with new versions of iconic models like the ...

English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely ...

Universal Genève is known in hardcore watch circles as once being one of Switzerland’s most innovative companies, famed for its elegant chronographs and pioneering designs like the Polerouter and ...

Movement production, as Buttin mentioned, is its own animal: One of the myriad reasons why modern collectors love vintage UG watches is due to their in-house movements. Though not necessarily ...

It was at the tail end of 2023 when we learned that the ownership group behind Breitling had purchased legendary watch brand Universal Genève, with plans to restore the greatest lost Swiss watchmaker ...

At the tail end of last year, the watch industry was hit with a bombshell when the owners of Breitling revealed they had acquired Universal Genève, arguably the greatest lost watch brand and a ...

This story was originally published in the winter 2025 edition of Esquire's Big Watch Book In the heart of Swiss watchmaking’s totemic panorama, there is an absence. Stand just about anywhere on the ...

In a surprise announcement, Swiss watch brand, Breitling, said Tuesday that it has acquired historic Swiss watchmaker, Universal Genève, marking a new chapter for the brand known for its horological ...