The carefully crafted picture of the mid-sized retailer is ultimately reflected back like images in a broken mirror.

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

Operators increasingly recognize that OTT analytics can drive revenue decisions directly by informing content investments.

Half of the world's largest digital platforms fail to meet minimum standards of transparency regarding the advertising they ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can collect but how well that data reflects reality. In this new era, success ...

The company, offering a data-driven approach to direct mail and digital marketing, is now extending its ecosystem with ...

In 2026, marketing is undergoing a structural shift toward permission-based data collection, unified data architectures, and the application of proven scientific principles over opinion. Industry ...

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping ...

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

Cox Automotive today announced it has signed a definitive agreement to acquire 100% of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the ...