Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Tom Emrich is an immersive media industry veteran who previously programmed ...

Apple’s ambitions in the immersive world of augmented and virtual reality (AR and VR) are off to a rough start. The $3,500 Vision Pro failed to kick off a market storm. Then came reports of Apple ...

Heeju Kim, an industrial designer, has focused her career on the intersection of technology and human experience. Her ...

Discover how spatial computing merges the digital and real worlds, transforming interactions and experiences with technology in everyday life.

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

The Extended Reality (XR) market is poised for substantial growth as technologies like Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) mature and converge with advancements in AI, ...

Apple released a claustrophobic submarine movie for Apple Vision Pro earlier this month, and it gave me a sinking feeling. The movie Submerged was neither augmented reality (AR) nor virtual reality ...

You already move from your desktop to your laptop to your tablet to your smartphone — but what about those few moments when you’re walking around on the street? You’re wasting valuable time listening ...

Generative AI represents a new paradigm in computing—one that centers human ideas as the starting point for computational action. Rather than relying on traditional programming, this approach allows ...