What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

Educational events across the region continue to explore how marketing and technology intersect in today’s business landscape. One example is the MarkeTech Conference, hosted by GROW Nebraska, which ...

Over the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and ...

AI marketing evolution is transforming how brands connect with audiences, with personalisation replacing generic messaging strategies, according to Semrush’s international director of sales, Justin ...

In their joint presentation titled 'Acts Not Ads', Bali, who is vice-president of Procter & Gamble Asia, and Thomas, chairman and CEO of BBDO Asia, Middle East and Africa cum chairman of Proximity ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...

As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years ...

NEW YORK, Dec. 9, 2025 /PRNewswire/ -- Marketing Evolution, a pioneer in marketing analytics, today announced new funding led by existing backer Insight Partners, a global software investor. The ...

Some companies have recently retreated from diversity, equity, and inclusion initiatives. However, DE&I and inclusive marketing is not a box to check or a trend to abandon, but an evolving business ...